Hi, I'm Soudeh — a UX designer who's just as passionate about research as I am about design. I believe good design starts long before the screen, with understanding people first. So I dig into how people actually think and behave, then design experiences that genuinely fit.
Projects
Turning a developer-led design into a parent-centred experience for a speech therapy platform
Using Google Analytics and user research to identify why visitors weren't converting, and designing solutions to fix it
Designing a water conservation app informed by behavioral science and research
(Conceptual project)